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Atif Rafiq

Fortune 500 and Silicon Valley trailblazer. Former CDO, McDonald’s. Former CIO, Volvo Cars. Former President, MGM Resorts.

About Atif Rafiq

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300.

Speaking at the conference

Oct 12, 9:55 AM - 10:15 AM

Transforming innovation for the second information age

Silicon Valley trailblazer and Fortune 500 leader, Atif Rafiq, will share a new model for innovation. Based on his WSJ bestseller, Decision Sprint, he will provide a way that is more purposeful, inclusive and AI-ready. Get ready to hear about why and how we reinvent the work of innovation.

Oct 12, 10:30 AM - 11:30 AM

Unlocking innovation with workflows & AI

In this workshop, Atif will illustrate how to encourage teams to embrace unknowns to innovate faster and smarter. You’ll learn game-changing practices and detailed workflows to source, build, and run explorations, and simplify content preparation to drive alignment and decisions.

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DPW Amsterdam

Attend the world’s flagship event of the digital procurement industry Digital procurement transformation is happening now.

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